Skift Take
It's relatively rare for a destination marketing organization like Thailand's to work with a tour operator to help create and promote more sustainably designed tours.
EF Ultimate Break, a tour operator brand within student travel group EF Education First, is rolling out a new Responsible Travel initiative, starting with a partnership with the Tourism Authority of Thailand.
EF will use the service My Climate to track emissions from its itineraries and will donate to the nonprofit WeForest for specific reforestation and farmer education efforts.
This effort will create over a dozen new tours in Thailand. The more intense focus on sustainability in tour development will also be applied to EF's tour