Page 2

Accor Premier Partner dark_1

Accor is a world leading hospitality group offering experiences across more than 110 countries in 5,400 properties, 10,000 food and beverage venues, wellness facilities, or flexible workspaces. The group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 40 hotel brands from luxury to economy as well as lifestyle with Ennismore.

Free Read

Hotels

Q&A: Inside Accor’s Bespoke Growth Strategy for Greater China

Despite the volatility of the past few years, China is on track to become the world’s largest tourism market by 2032. As domestic travel returns, Accor is gaining market share by accelerating growth and tailoring solutions for the Chinese market.

Q&A: Inside Accor’s Bespoke Growth Strategy for Greater China
Free Read

Hotels

Q&A: Why Wellness and Sustainability Now Go Hand in Hand

Integrating wellness into hospitality is nothing new, but doing it in a holistic way that factors in broader sustainability goals and aligns with community values points to a new way forward.

Q&A: Why Wellness and Sustainability Now Go Hand in Hand
Free Read

Hotels

New Report: Beyond the Hotel Stay, Bringing Loyalty to Everyday Life

Loyalty is changing. In addition to value for money, consumers want unique experiences, flexible pricing, and a simple reward redemption process. This report explores how hospitality companies can think bigger about loyalty, engage with customers beyond the hotel stay, and embrace the idea that “lifestyle is the new loyalty.”

New Report: Beyond the Hotel Stay, Bringing Loyalty to Everyday Life
Free Read

Hotels

10 Takeaways for the Future of Travel and Hospitality: Learnings From Skift Global Forum 2022

Industry leaders took to the stage in New York City at Skift Global Forum to share their views on what's next for travel and hospitality. In this report, Skift and Accor teamed up to highlight 10 of the most insightful sessions.

10 Takeaways for the Future of Travel and Hospitality: Learnings From Skift Global Forum 2022
Free Read

Hotels

How Accor Is Supporting Biodiversity and Sustainable Tourism

Accor’s company-wide commitment to sustainability and biodiversity calls guests, employees, and even competitors to join in on a collaborative vision of the hospitality industry’s eco-conscious future.

How Accor Is Supporting Biodiversity and Sustainable Tourism
Free Read

Hotels

How Hotels Can Invest in Their Local Environments and Promote Biodiversity

In this video from Skift’s Sustainable Tourism Summit, we hear from Brune Poirson, Accor’s chief sustainability officer, about the brand’s unique approach to sustainability and the steps it's taking to preserve the natural environments around its properties.

How Hotels Can Invest in Their Local Environments and Promote Biodiversity
Free Read

Hotels

Exploring Hospitality’s New Wellness Frontier With Accor

Hotel and resort guests don’t just want to be pampered. They want to recharge and get inspired to improve their overall health and well-being. Hospitality brands can drive demand if they take this to heart and integrate wellness offerings in meaningful ways throughout the customer journey.

Exploring Hospitality’s New Wellness Frontier With Accor
Free Read

Hotels

Exploring Accor’s Proactive Commitment to Diversity and Inclusion

DEI initiatives are critical for today’s modern hospitality brands. Accor is using its own company-wide diversity, equity, and inclusion commitment to push the industry — and the world — forward.

Exploring Accor’s Proactive Commitment to Diversity and Inclusion
Free Read

Hotels

Accor Strengthens Its Footprint in the Collection Brand Space

Branded collections are a way for hotel companies to meet the emerging needs of both independent hoteliers and today’s traveler. Accor is staking a claim in the space in a big way, adding a second branded collection to its portfolio.

Accor Strengthens Its Footprint in the Collection Brand Space
Free Read

Hotels

Design The Future Video: The Role of Brand Purpose in Hospitality

In this video from the 2021 Skift Design The Future event, we hear from Accor’s chief luxury and premium brands officer, Alexander Schellenberger about creative, dynamic, and purpose-driven brand building in the post-pandemic era.

Design The Future Video: The Role of Brand Purpose in Hospitality