Skift Take
Marriott leads in the competition for the largest membership in a hotel loyalty program, with over 210 million members. But its rivals are hot on its heels.
The world's largest hotel groups have made great strides in signing up guests for their loyalty programs in the past several years, and Hilton, Marriott, Hyatt, and IHG have enjoyed some of the greatest gains.
Not all hotel groups consistently report their updated counts of loyalty program membership each quarter, but many do.
Here's a table of the latest publicly disclosed member counts, ba