Skift Take
Choice Hotels' attempt to merge with Wyndham fell through this year. Now we're left with two slightly bruised contenders circling each other in the ring.
Since Choice Hotels's attempt to merge with rival Wyndham Hotels & Resorts collapsed earlier this year, the two companies have competed to win deals from developers and grow their footprints, average daily rates, and franchisee fees at faster paces.
Goldman Sachs has begun covering the companies, issuing a report that compared the companies' prospects.
As a refresher: Wyndham and Choice have brands at all price points, but they are the strongest hotel groups in the U.S. economy and midscale space. Choice claimed a 16% share of the branded U.S. economy hotel market last year, while Wyndham had 36%.
Here are highlights of what research analysts Lizzie Dove, Ian Athmann, and Ryan Davis like and dislike about the two hotel group competitors.
Wyndham