Skift Take
Ayodhya is at the center of hospitality development in India. IHCL, Radisson, and ITC are rapidly establishing their presence in the city to benefit from the tourist influx post the consecration ceremony of Ram Temple.
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EaseMyTrip.com has entered the hospitality market with the announcement of a five-star hotel in Ayodhya. The online travel agency is investing up to INR 1 billion ($12 million) in the project through a joint venture with Jeewani Hospitality. Nishant Pitti, CEO and co-founder, EaseMyTrip, said that since January 22, more than 2.4 million visitors have gone to the pilgrimage city. This, he said, indicates a significant business opportunity.
Religious tourism in India is a significant contributor in terms of footfall as well as revenue. For years, the country has been a spiritual destination for tourists from all over the world. There has been a surge in hospitality investments in religious places, including Ayodhya. IHCL, Radisson, and ITC are rapidly establishing their presence in the city, which has just undergone major revamping efforts in the run up to the consecration ceremony of the Ram Temple last month.
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