Skift Originals

Hotels

Marriott Starts to Lay Off Corporate Employees

Now that Marriott International has doubled in size over a decade, it saw an opportunity to rethink its organization and restructure for efficiency.

Marriott Starts to Lay Off Corporate Employees

Tourism

AI Could Be an ‘Existential Threat’ to DMOs. How Some Are Getting Ahead of the Curve

Despite initial pushback from DMOs on adopting generative AI, leaders in the sector say it's imperative to move forward.

AI Could Be an ‘Existential Threat’ to DMOs. How Some Are Getting Ahead of the Curve

Announcements

Generation Next: Middle East and North Africa’s Rising Female Travel Leaders

Skift is honored to present the latest installment of our Generation Next series – this time dedicated to spotlighting remarkable women leaders shaping travel in the Middle East and North Africa

Generation Next: Middle East and North Africa’s Rising Female Travel Leaders

Tourism

Indian Arrivals to the U.S. Surge Past 2023 Levels

The U.S. has made progress at issuing visas and attracting these high-spending tourists.

Indian Arrivals to the U.S. Surge Past 2023 Levels
Free Read

Travel Technology

New Report: 3 Travel Loyalty Strategies for 2025

A new trend report offers actionable strategies to help travel brands do more than increase membership numbers, empowering them to create differentiated programs that will inspire lifetime loyal customers.

New Report: 3 Travel Loyalty Strategies for 2025

Hotels

Wyndham and Lafayette Square Unveil $100 Million Fund for Diverse Hotel Owners

To expand the pool of hotel owners, it's not enough to provide access to capital. So in a pragmatic move, Wyndham is also providing a kind of support system (think mentorship in operations expertise and facilities management).

Wyndham and Lafayette Square Unveil $100 Million Fund for Diverse Hotel Owners

Daily Lodging Report

Melbourne Hotels See Lift From Major Concerts

Melbourne's hotel performance in October surged due to concerts by Olivia Rodrigo and Coldplay, the Melbourne Marathon, and Melbourne Fashion Week, with occupancy, ADR, and RevPAR reaching record highs.

Tourism

Where Indians Are Traveling Now – India Report

Last year, India was the fifth-largest source market for Singapore. In 2024, India became second-largest overseas source market for the U.S. and third-largest source for Singapore, showing big gains in short-haul as well as long-haul destinations.

Where Indians Are Traveling Now – India Report

Airlines

5 Takeaways From the Skift Aviation Forum

This week’s Skift Aviation Forum was full of intriguing discussions about the current state of the global airline industry and where it’s headed.

5 Takeaways From the Skift Aviation Forum

Daily Lodging Report

The U.S. Election Day’s Impact on Hotel Revenue

STR reported U.S. hotel data for the week ended November 9. U.S. hotel RevPAR fell -3.5%, with occupancy down -3.5%.