Skift Take

It’s still early days, but most of the experiments with AI are focused on improving customer service and increasing the efficiency of flight operations.

Rashaad Jorden

A growing number of travel brands — including some in the airline industry — are looking at ways they can get the most out of artificial intelligence. Five aviation executives recently told Skift about what AI is doing — and can do — for their businesses.

So how is AI impacting airlines?

We posed the question to our artificial intelligence chatbot Ask Skift, which used information appearing in our past news coverage and research. We also did additional reporting on the subject.

What Ask Skift said:

AI is significantly impacting the airline industry in several critical areas, leading to transformative changes in operations and revenue management. Key impacts include:

Revenue Management and Pricing Models: AI and machine learning (ML) are being implemented to enhance revenue management processes. This includes better demand forecasting, advanced pricing models, and improved customer segmentation. By leveraging AI, airlines can optimize inventory and personalize customer offers, which is expected to open billion-dolla