Skift Take
Sonder has recently struggled, having not been profitable since going public in a blank check deal in 2022. The heft of Marriott's distribution system will boost the company. Marriott will gain access to Sonder's units, many of which are roomy apartment-style lodging and in neighborhoods where it's hard to build hotels.
Marriott International and Sonder Holdings said Monday they had signed a 20-year strategic licensing deal. The deal will expand the portfolio of places where members of the Marriott Bonvoy loyalty program can earn and redeem points.
Sonder offers about 9,000 units with hotel-style professional stays, although roughly half of the properties it manages are apartment buildings.
"We will be able to provide guests seeking apartment-style urban accommodations with even more options in the Marriott Bonvoy portfolio," said Tim Grisius, global officer of M&A, business develop