Skift Take
With a goal of attracting 150 million tourists by 2030, where else would Saudi Arabia look if not to the world’s most populous country?
Saudi Arabia has launched its first-ever marketing campaign targeted exclusively at Indian tourists: “Shaandaar (Spectacular) Saudi.”
Unveiled in Mumbai on Tuesday, the campaign highlights Saudi Arabia as a year-round destination for Indian families, culture enthusiasts, adventurers, and food lovers.
Bringing in Indian tourists is an important part of Saudi’s Vision 2030, a plan to diversify the economy and attract 150 million visitors by the end of the decade. Saudi aims to bring in 7.5 million visitors from India alone.
Recognizing the importance of food in travel decisions, the new campaign promotes a range of Indian restaurants as well as vegetarian-friendly o