Skift Take
Choice Hotels is shrugging off concerns about softening travel demand.
Choice Hotels International said Wednesday that its global pipeline grew in the first months of the year, particularly for the development of conversion hotels.
The Rockville, MD-based hotel franchisor — whose nearly 7,500 hotels span 22 brands, such as Comfort and Quality Inn — said its global pipeline of rooms increased by 10% in the first quarter to a company record of more than 115,000. The pipeline for conversion rooms climbed 36%