Skift Take

TUI reported another record-breaking quarter with sales of tours and activities helping to boost profitability. TUI also gained from the collapse of smaller rival FTI.

Jesse Chase-Lubitz

When Sebastian Ebel became CEO of TUI Group in late 2022, the company needed a nearly $5 billion loan to survive the pandemic. But for two years straight, TUI has reported steadily increasing profits.

Ebel said TUI Group is focusing on selling products where there is a “very good margin,” such as TUI-produced experiences products. 

TUI-owned experiences sales rose 14%. For example, TUI runs guided tours of Tulum, a historical site in Mexico, and lagoon boat trips in Sian Ka'an, a natural park. These are created by TUI, where local guides are trained to TUI's standards and TUI controls the sale, and fall under one the TUI Collection Experiences.

Musement, TUI's experiences arm, collects, curates, and resells tours, activities, and attractions like museums for resale. Its sales rose 2% to 2.8 million sold.

Ebel highlighted Musement's recent partnership between TUI and Lastminute.com as a driver of future growth. He said it illustrated the company’s focus on developing strong partnerships.