Skift Take

If you've ever sailed past Niagara Falls or toured a city on a sightseeing bus, you may have thought, "This is nice and all, but I wish there was something more." Tour operator Hornblower plans to fix that.

Hornblower Group's new CEO, Mike Flaskey, is betting on enhanced onboard experiences to drive growth as the company emerges from Chapter 11 bankruptcy. Flaskey, who took the helm on August 1, aims to leverage his background in hospitality and entertainment to revitalize the experience and transportation company.

Flaskey, the former CEO of Diamond Resorts, talked with Skift about his strategy for Hornblower Group, an experience and transportation company.

"We're just scratching the surfac