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AI in Travel

Artificial intelligence (AI) is the dominant topic of the future in travel, and we’re keeping a close eye on it at Skift.

Breakthrough generative AI technology was released publicly by OpenAI last November, and a number of big-name travel companies have already responded. Expedia, Kayak, and more — including multiple startups — have started releasing experimental technologies that could lead to transformations in the way users discover, plan, and book travel.

Skift’s own Ask Skift AI deep search tool gives readers extensive insight into the business of travel by training artificial intelligence on the complete archives of Skift, Skift Research, Airline Weekly, Skift Meetings, Daily Lodging Report, and Skift Live events.

Online Travel

How MakeMyTrip Plans to Ramp Up Its Use of Gen AI

MakeMyTrip is betting on AI to drive traffic and improve the customer journey. But it will take at least a few more quarters to see results.

Peden Doma Bhutia | 3 weeks ago

Online Travel

How Skyscanner Is Building Its Presence in a Booming India Market

As more Indians look to explore new destinations and seek better travel deals, Skyscanner’s approach of being both a travel guide and a deal-finder could resonate. The company’s vision of making India a top-three market is ambitious, but its success could redefine the company’s role in Asia,

Peden Doma Bhutia | 4 weeks ago

Airlines

The ‘Megathemes’ to Watch at this Year’s Skift Aviation Forum

Taking inspiration from our Skift Megatrends list, here are some of the biggest themes we expect to come up time and again across multiple discussions at the Skift Aviation Forum 2024.

Gordon Smith | 4 weeks ago

Tourism

Meet the New Face of German Tourism: An AI Travel Influencer Named Emma

Germany aspires to set the standard for AI's future in destination marketing. However, we wonder whether Germany's new AI influencer can actually build an audience and earn their trust. Those tasks are challenging even for humans.

Dawit Habtemariam | 4 weeks ago

Tourism

How Thailand Is Using AI to Tap into Gen Z’s Love for Spiritual Tourism

Thailand's move to blend AI with spiritual tourism isn’t just a clever marketing tactic, it’s about reshaping what travel means in a digital world. The real question is, will other destinations jump on this trend, or will Thailand’s unique mix of ancient beliefs and modern tech stay one-of-a-kind?

Peden Doma Bhutia | 1 month ago

Free Read

Airlines

Envisioning the Future of AI in Flight Search

Following years of stagnant innovation, flight search is on the cusp of becoming a richer experience. Through the use of AI, airlines and ticket sellers can close decades-old gaps between what travelers expect and what companies have been able to deliver.

PKFARE + Skift | 1 month ago

Online Travel

ChatGPT Advanced Voice: The Future of Travel Booking or the Death of OTAs?

After a history of false starts with Tellme, Alexa, and Siri, will ChatGPT Advanced Voice Mode unlock the holy grail: booking a flight?

Thomas Reiner, Altimeter | 1 month ago

Business Travel

Hotel Engine CEO Talks Growth After $140 Million Fundraise

Hotel Engine has its sights set abroad next year to take advantage of fast-growing business travel demand.

Justin Dawes | 1 month ago

Podcasts

Hotels’ Performance, Priceline’s New AI and Klook’s Evolution

Today's podcast looks at the ups and downs of the global hotel industry's year, Priceline's new AI integration, and Klook's plans for the next ten years.

Rashaad Jorden | 1 month ago

Online Travel

Priceline Testing OpenAI’s Advanced Voice Tech for ‘Penny’ Chatbot

Priceline is among a handful of companies testing OpenAI's new voice tech. Priceline envisions that its future voicebot will be able to accompany a traveler through an entire trip.

Justin Dawes | 1 month ago