Articles tagged “air france”

Airlines

Air France Reveals How Much Money it Lost From the Olympics

For Air France, Paris 2024 is a marathon rather than a sprint. The financial impact of a one-off 'hosting hit' should be comfortably absorbed by longer term benefits for the brand.

Gordon Smith | 1 week ago

Air France Reveals How Much Money it Lost From the Olympics

Airlines

The Airlines Taking Olympic Sponsorship to New Heights

Gold medals aren't the only prize in contention at Paris 2024. Airlines from around the world are using the Olympics to bolster brand recognition in a big way.

Gordon Smith | 4 months ago

The Airlines Taking Olympic Sponsorship to New Heights

Airlines

Air France-KLM CEO Ben Smith Sees a Long-Term Olympics Boost – Skift Travel Podcast

Air France-KLM said revenue will come in below what it was expecting due to the Paris Olympics, but CEO Ben Smith sees value in the global exposure.

Rashaad Jorden | 4 months ago

Air France-KLM CEO Ben Smith Sees a Long-Term Olympics Boost – Skift Travel Podcast

Airline Weekly

Air France’s Olympic Headache

Gordon Smith and Jay Shabat examine why this summer’s Olympic and Paralympic Games in Paris are likely to be a financial drag on Air France.

4 months ago
Air France’s Olympic Headache

Media and PR

2024 Summer Olympics: Airbnb, Accor, and Air France Hope for Brand Marketing Windfall

Many industry leaders doubt Paris will enjoy an immediate tourism windfall from the Games. But Accor, Airbnb, and Air France are counting on a boost in brand awareness, with 15 million visitors and a billion viewers watching on TV.

Matthew Parsons, Skift | 4 months ago

2024 Summer Olympics: Airbnb, Accor, and Air France Hope for Brand Marketing Windfall

Airlines

Where Are the Women? The Airline Industry Reckons With a Broad Gender Gap

In recent decades, women have gone on to lead countries and major companies. But the airline industry has been much slower to close its broad gender gap across senior leadership, engineering and pilot roles.

Meghna Maharishi | 5 months ago

Where Are the Women? The Airline Industry Reckons With a Broad Gender Gap

Podcasts

Google’s AI Travel Tools, NYC’s Room Crunch and Air France’s Olympics Lounge

Today's podcast looks at Google's AI travel tools, New York City's room crunch, and an Olympics-aimed airport lounge.

Rashaad Jorden | 6 months ago

Google’s AI Travel Tools, NYC’s Room Crunch and Air France’s Olympics Lounge

Airlines

Air France to Open Ultra-Exclusive Airport Lounge Ahead of the Olympics: Here’s a Look Inside

While first class airport check-in is nothing new, Air France is preparing to take the concept to the next level.

Gordon Smith | 6 months ago

Air France to Open Ultra-Exclusive Airport Lounge Ahead of the Olympics: Here’s a Look Inside

Airlines

Why the Arctic Is This Winter’s Hottest New Market for European Airlines

More flights to destinations deep inside the Arctic Circle will be available from major European airports this winter.

Gordon Smith | 6 months ago

Why the Arctic Is This Winter’s Hottest New Market for European Airlines

Airlines

Three Things We Learned from Air France-KLM’s 2023 Results

A mixed set of results from Air France-KLM shows that even during the post-pandemic boom, profitability cannot be taken for granted.

Gordon Smith | 9 months ago

Three Things We Learned from Air France-KLM’s 2023 Results