Skift Take
IndiGo's strategy shake-up is evident as it moves from low-cost basics to premium offerings, with business class, wide-body aircraft, and now in-flight entertainment.
To cater to a digitally-savvy India, low-cost carrier IndiGo announced significant digital upgrades to its website and mobile application Friday. As part of this initiative, the airline also looks to introduce in-flight entertainment accessible through the IndiGo app.
News of the in-flight entertainment comes after the carrier announced the introduction of a business class in the previous earnings call in May and the placing of the first-ever order for widebody aircraft in April.
CEO Pieter Elbers revealed that the "on-app entertainment" is currently being tested on one specific route — the Delhi-Goa sector.
A Digitally-Savvy IndiaSpeaking at an earnings call on Friday, Elbers also shared that IndiGo has introduced WhatsApp as a communication chann