Skift Take
Some hoteliers that cater to Gen Z see many of today's young people spending a larger share of their discretionary income on travel than Millennials did.
Generation Z is defying stereotypes – and they're spending on hotels.
"We can feel that the generation is spending money," said Alastair Thomann, CEO of the Generator and Freehand hotel brands whose core demographic is guests ages 18 to 28.
"We've seen the requests coming into our reception change in recent years, as young customers want local recommendations for fine dining, which was something we hardly ever saw before," Thomann said.
Last year, Generator and Freehand hotels saw a 15% revenue jump. This year, bookings are growing at a pace of over 40% in Amsterdam, Miami, Barcelona, Madrid, and New York. The company credited much of that growth t