Articles tagged “direct booking”

Hotels

The Ideal Mix For Hotel Distribution: Direct Bookings to Lead by 2030

By 2030, direct digital bookings will surpass online travel agencies as the dominant distribution channel, generating over $400 billion in global hotel gross bookings.

Pranavi Agarwal | 4 days ago

The Ideal Mix For Hotel Distribution: Direct Bookings to Lead by 2030

Online Travel

Booking Sees Room Night Growth Slowing Through the Summer

If the market imperative is for a company to grow, grow, grow, investors may be impatient about the pace at Booking Holdings.

Dennis Schaal | 4 months ago

Booking Sees Room Night Growth Slowing Through the Summer

Airlines

American Airlines’ Distribution Disaster: IATA Chief Willie Walsh Weighs In

Speaking to Skift, the former British Airways CEO gave his informed perspective on the problems at American Airlines.

Gordon Smith | 5 months ago

American Airlines’ Distribution Disaster: IATA Chief Willie Walsh Weighs In

Business Travel

Wyndham Lures Businesses to Book Directly With New Loyalty Perks

Wyndham aims to woo businesses to book hotels directly by simplifying the process and turbocharging rewards. The hotel franchisor is betting big on America's infrastructure spending boom.

Sean O'Neill | 7 months ago

Wyndham Lures Businesses to Book Directly With New Loyalty Perks

Tourism

Travel on TikTok: Top Trends, Longer Videos and the Future of Booking Trips

TikTok has become an influential force in travel discovery. Selling travel more directly would make it formidable.

Dawit Habtemariam | 8 months ago

Travel on TikTok: Top Trends, Longer Videos and the Future of Booking Trips
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Hotels

Q&A: How Hotels Can Leverage AI and Digital Marketing to Win the Direct Booking Race

Rising competition in the hotel bookings landscape is pushing the industry towards the smarter use of technology. Hotels that leverage first-party data to drive AI strategies can win the race against OTAs for guest attention and loyalty.

Cendyn + Skift | 8 months ago

Q&A: How Hotels Can Leverage AI and Digital Marketing to Win the Direct Booking Race

Travel Agents

Travel Agency Group Doubles Down on Dispute With American Airlines

In an exclusive, the leading group of U.S. travel advisors responds to claims by American Airlines that they're Luddites. The group says the carrier's effort to force them to adopt its preferred technology for booking flights is too fast and that, essentially, it's a bully.

Selene Brophy | 12 months ago

Travel Agency Group Doubles Down on Dispute With American Airlines

Hotels

Europe’s Independent Hotels Lag U.S. Brands on Google Hotels: New Skift Research

Smaller independent hotels in Europe, lacking the marketing budgets and tech capabilities of branded counterparts in the U.S., are more inclined to rely on online travel agencies for distribution rather than their own sites.

Pranavi Agarwal | 1 year ago

Europe’s Independent Hotels Lag U.S. Brands on Google Hotels: New Skift Research

Airlines

American Airlines CEO Defends Direct Selling Push in Face of Travel Agent Complaints

American Airlines's top boss Robert Isom feels confident in the carrier's evolving distribution strategy, the most assertive of all the carriers in the Americas. But some travel agents still feel bullied.

Selene Brophy | 1 year ago

American Airlines CEO Defends Direct Selling Push in Face of Travel Agent Complaints

Hotels

Premier Inn Expects Boost From Shrinking Independent Hotel Sector

Premier Inn says it has gained pricing power as 10% of all UK independent hotels have closed in the past few years. More remarkably, it says repeat guests made 86% of its bookings this year. It's a direct booking champ other hoteliers could learn from.

Sean O'Neill | 1 year ago

Premier Inn Expects Boost From Shrinking Independent Hotel Sector