Skift Take
It's been a tough run for Trivago in the Google Hotels era. No one ever said the metasearch business would be easy.
Destinia, a Spain-based online travel agency, recently announced it would no longer use Trivago to attract bookings because the German metasearch company was demanding higher compensation from advertisers.
In an interview Wednesday following a third-quarter earnings call with analysts, Trivago CEO Johannes Thomas told Skift it had not been diligent enough in not "giving business and bookings" to advertisers that generated very low monetization.
"Over the course of the years, we have not been watching close enough how much we are getting from an advertiser," Thomas said. "We have corrected that. We are demanding minimum monetization expectations in our marketplace."
The policy change occur